Fast fashion’ is the new 21st century phenomenon currently dominating highstreet retail. The thesis seeks to discuss the fast fashion, focusing on the european consumer. Compare to an standard apparel industry that spend seven to nine month to process its new designs, fast fashion has limited time consumption period about six to ten weeks to drive through design to finished product. Thesis for the fulfillment of the master of fashion management boras, sweden, august 2010 report number. Box 217, 7500ae enschede the netherlands abstract the fashion industry is a dynamic and volatile place, continuously exposed to macroenvironmental factors that trigger fashion business models to change. There is a common phenomenon of fast fashion and other technology industry that. Fast fashion describes apparel collections from the most recent fashion trends that are affordable and disposable. If youve ever popped into a clothing chain for some cheap retail therapy youve participated in the fast fashion industry. Fast fashion, which carries highend designs to the mass market at affordable price ranges quickly, has gained success. Luxury fashion brands responding to fast fashion authors.
To understand the practices and strategies of sustainable fashion consumers and the meanings that are being attached to the execution of sustainable fashion consumption. Fast fashion essay paper assignment my best writer. The term has become synonymous with what retailers call quick response or qr, a strategy that helps retailers use technological advancements to snag and sustain a competitive advantage. Fast fashion, sustainability, and the ethical appeal f. Furthermore, this research sought to determine if consumers of fast fashion perceived the limited lifespan of their clothing as problematic. This is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Fast fashion china consumer market research report company profiles market trends 2016 sorry for interrupting, this website uses cookies to improve your experience. Consumer behavior characteristics in fast fashiontina. Fashion designer coco chanel said, fashion is not something that exists in dresses only.
From the consumers perspective, it is easy to see how social media could be a vehicle to expedite communication of these trends. The overall aim of this dissertation is to investigate fast fashion in relation to general consumption norms for women aged 1825 within the apparel industry, alongside the environmental implications. In some sense, fashion is a product of our environment. This final thesis has been originated within the scope of my master of business administration at the university of twente in enschede within the period of october 2014.
The thesis seeks to discuss the fast fashion, focusing on the european consumer mar ket, in its current model and the relationship it has with sustainable development. A exploration into the social, cultural, financial and environmental implications and. In her thesis, smit 2016 refers to three fast fashion strategies. The purpose of this thesis has been to study, describe and analyze how luxury fashion brands.
An empirical study about changing consumer behaviour dagmar cyrklaff masters thesis business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Understanding potential consumers and creating customer value for increasing purchase intention and willingness to pay a price premium. This thesis is based on an ethnographicinspired methodology to fulfill its aim. Fast fashion a dissertation by hannah thomas issuu. Fashion and culture dissertation topics for 2020 3.
Fast fashion business models are already revolutionising the clothing industry, and we suspect that other segments of nonfood retail where fashion led products are prevalent will be next. Well assume youre ok with this, but you can optout if you wish. The clothing which are stylish, low cost and reproduce the present luxurious fashion trend, that reflect the desire of. That is to say, trends constantly come and go and fashion is largely ever changing. Final year dissertation, tackling the vast and increasingly worrying issue of the fast fashion phenomenon. The thesis seeks to discuss the fast fashion, focusing on the european consumer market, in its current model and the relationship it has with sustainable development. The fast fashion culture in the developed and newly developing world, has. Sustainable fashion practices, strategies, and meanings. An examination of factors that perpetuate fast fashion and. How to structure your fashion and culture dissertation 9. During the financial crisis of 2008, retailers faced a dilemma relating to.
How can sustainability be an asset for western fast fashion companies. From an operations standpoint, fast fashion requires a highly responsive supply chain that can support a product assortment that is periodically changing. If the world wants an image that sums up the true cost of supplying bigname retailers with cheap, fast fashion, it only has to look at the horrifying images that emerged from dhaka in april 20. Need interesting and manageable fashion and culture dissertation topics or thesis. Retailers can get ahead of this trend by segmenting their own products and supply chains and, where the tradeoffs make sense, moving to fast fashion sourcing. Fast fashion, sustainability, and the ethical appeal of luxury brands 277 the rise of anticonsumerism some consumers, however, are disenchanted with mindless consumption and its impact on society kozinets and handleman 2004. The sustainable future of the modern fashion industry. Your paper will be based on the march 17, 2014 article, the secret world of fast fashion, by christina moon pacific standard magazine. Page 30 fast fashion dissertation by hannah thomas. Zaras business model operates on having a very low turnaround time, and reducing the advertising spend by using its store as the point of.
By alison kass requirements for a degree in writing. The impact of factors influencing the buying behaviour on. Slow fashion model compared to the fast fashion model, slow fashion is more novel. Fashion industry analysis from the perspective of business model dynamics author. Recent changes in technology and trade make operating a global supply chain easier and more affordable for many industries. The study of green grass is popular among agrostologists.
Fast fashion dissertation buyer behavior for request pdf. Nov 29, 2009 fast fashion over the past few years there has been an apparent change in the fashion retail industry which is taking control of it. The overall aim of this dissertation is to investigate fast fashion in relation to general consumption norms for women aged 1825 within the apparel industry, alongside the. Terms that are often used to represent this antimarket stance are. Pdf fast fashion is the much talked issue in the fashion arena in fashion. Supply chain management, fashion apparel industry, outsourcing, inhouse. What impact has a fast fashion strategy on fashion companies. An ethnographic analysis of the slow fashion industry within denmark factors contributing to sustainability in a highly visible industry kelsey matheson master thesis in culture, environment and sustainability centre for development and environment university of oslo may 2016. Fashion industry analysis from the perspective of business. The death toll from the building collapse at the rana plaza complex in the savar.
Ifip international conference on advances in production management. As this research study only covers the influence of social media on fast fashion ecommerce businesses. In 80th and 90th in order to get more profit brands shifted to the lowcost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and. This article gives an indepth account of the global logistics of fast fashion, its. Performing sustainability in fast fashion retailing lund university. Fast fashion zara had been one of the pioneers of this new category in the fashion industry, known for its quick productiontostore operations. The impact of factors influencing the buying behaviour on the.
A customer satisfaction model for effective fast fashion store service. Here are the trending fashion and culture dissertation titles so you can choose the most suitable one. Pursuing environmental sustainability in the fast fashion. A semiformal phone interview with an expert on sustainability in the fashion industry gave us further knowledge of how the two approaches can be combined for the industry to become more sustainable. Fashion design in the 21 st century a dissertation presented to the faculty of the graduate school at the university of missouri in partial fulfillment of the requirements for the degree doctor of philosophy by mary ruppertstroescu dr. Performing sustainability in fast fashion retailing. Consumer compulsive buying and hoarding in a world of fast.
Fast fashion dissertation page 23 trash to trend e2 80 94 reet aus doctoral thesis by ta c2 b5nu runnel. Sustainability in the clothing sector utrecht university repository. Fast fashion and environmental impacts content type. This will involve the development of knowledge as to what the fast fashion business strategy involves and the potential impacts. Can sustainability in fast fashion be achieved by changing business model. The fast fashion business model relies on fast product turnover of lowcost, trendbased clothing. Fashion and culture dissertation topics and titles research. Consumer awareness of fast fashion and environmental. The purpose of the paper is to address social media as a marketing strategy to manage market shrinkage in fashion and luxury markets. Secondly, the fast fashion is a newly emerged market, so it needs time to form an appropriate theory environment around this topic.
Fast fashion is the much talked issue in the fashion arena in fashion world. A customer satisfaction model for effective fast fashion. It is centered on versatility and is said to be considered to offer immediate gratifications from new products to. The challenges of fast fashion environmental and social lca of swedish clothing consumption bahareh zamani, chemical environmental science, department of chemistry and chemical engineering, chalmers university of technology, sweden abstract fast fashion is a clothing supply chain model that responds quickly to the latest. The impact of social media on the fashion industry. May 23, 2018 fast fashion is a phenomenon that transcends the runway, crosses borders, and cuts across barriers of class, culture, and emerging economies. A customer satisfaction model for effective fast fashion store service tomomi nonaka, mitsuru igarashi, hajime mizuyama to cite this version. The impact of fast fashion on the global fashion industry. Mw oy bachelors thesis in international business, 85 pages, 3 pages of appendices spring 2012 abstract this thesis copes with finding a niche market in finnish fashion industry and based on the findings, a business idea is generated as well as a business plan is. The fast fashion era introduction the fashion industry could be defined as billion dollar industry that employs millions of people worldwide. What impact has a fast fashion strategy on fashion. The purpose of the study was to identify factors that perpetuate fast fashion as well as to investigate the constructs and feelings consumers associate with the fast fashion cycle. The new york times used the expression fast fashion for the first time at the end of 1989, when zara opened a shop in new york.
Coco chanels quote is as pertinent today as it was back in the 1950s when she said it. Thesis fashion and sustainability mountain scholar. Fast fashion is a phenomenon that transcends the runway, crosses borders, and cuts across barriers of class, culture, and emerging economies. I thank all the people who took part in this thesis, by sharing their views and. In response to the explicit moral issues of fast fashion, sustainable fashion. Furthermore, this research sought to determine if consumers of fast fashion perceived the limited lifespan of.